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The purpose of this paper is to examine the level of food safety practices and their determinants among youths in the city of Kuala Lumpur, Malaysia.

An online cross-sectional study was carried out among 1,178 students at a premier university in the city of Kuala Lumpur. A web-based questionnaire pertaining to food safety knowledge, attitudes and practices was e-mailed to all registered students.

This study found that 61.7 per cent of the respondents had good food safety practices, 89.7 per cent had fair knowledge and slightly less than half of them had positive attitudes regarding food safety. There was significant association between respondents’ attitudes and their food safety practices. No association was found between socio-demographic characteristics, year and field of study and their food safety practices. There was also no significant association between knowledge and food safety practices. Respondents with positive food safety attitudes had higher odds (OR=7.55, 95 per cent CI: 5.66, 10.07) for food safety practices compared to those with negative attitudes.

As the study population consisted only of university students, the results may not be generalised to all youths in the country. Data collection using online self-reported questionnaires may cause misinterpretation. However, the questionnaire was validated and pilot tested prior to data collection. The results can be used in creating greater awareness of food safety practices, especially on positive attitudes among Malaysian youths.

This study describes self-reported food safety practices and their relationship with socio-demographic factors, knowledge, and attitudes of Malaysian university students.

Malaysia straddles across the South China Sea and measures 329,758 sq. km with a total population size of about 18 million in 1994. It can be considered as a very lowly‐populated country especially in comparison to other more densely‐populated parts of Asia.

This case provides detailed information about digital technologies and business practices that may help offline retailers catch up with the trend of new retail. After studying the case and working on the assignment questions, students will be able to:▪ Understand new features of smart cash registers, including facial-recognition payment, purchase-sales-inventory management, customer profile and store management, which all are important for the long-term development of the retail business in the age of “new retail”.▪ Identify opportunities, practices and impacts of digital technologies, such as big data and artificial intelligence, on contemporary retail businesses.▪ Identify problems of traditional retail and suggest solutions by applying the concepts and tools learned above.▪ Apply digital marketing approaches and tools (e.g., social media, livestreaming and online word-of-mouth) to design marketing campaigns; students should include basic elements such as the 6Ms for effective marketing communications (market, mission, message, media, money and measure).

This case describes difficult situations facing Leo Shoudong Pan, the founder and CEO of Yun Dong Jia Technologies Co Ltd (YDJ), in marketing communications. With a motto of “Making it easy to open stores anywhere”, YDJ develops and sells smart cash registers, which provide a self-developed operating system and cloud computing services. Pan targets small and micro retailers, who are technology laggards when digital transitions had swept the world. His goal is to build a network of 100,000 pieces of smart cash registers across China, but he has only sold 8,000 pieces since he founded YDJ in 2016. He must make a breakthrough in the business. To drive leads and sales, he feels the urgency of conducting effective marketing communications with target customers and enhance their understanding on the value that YDJ creates for them. Monetary incentives are tangible but not yet fully demonstrated YDJ’s value. With the traditional retail approach, brick-and-mortar stores, especially those small-scaled ones, are not able to meet the market change; instead, they must adopt digital techniques to catch up with the trend of new retail, which is necessary for a long-term business development rather than just a temporary measure during the Covid-19 pandemic. Pan must craft more compelling messages. What customer value should be chosen as incentives to motivate the target market? How to conduct effective marketing communications correspondingly?

Senior undergraduate; Postgraduate; MBA; EMBA.

Teaching notes are available for educators only.

CSS 8: Marketing.

The provision of meals has long been regarded as an essential part of treatment of hospitalized patients complementing medical procedures and nursing management. Today, despite changes in the health-care landscape, which focused on improving the quality and efficiency of hospital care, malnutrition among inpatient was still a common worldwide concern.

This was a multi-centre, randomized study conducted in 21 study sites comprising 21 state and specialist government hospitals under the Ministry of Health, Malaysia. The sample size for this study was calculated with purposive sampling method, followed by proportionate sampling to determine the random sample size of each of the study sites. The total sample size required for this study was 2,759 subjects. A validated data collection form was used in the study.

Only 32.2 % and 37.6 % of subjects achieved adequate energy and protein intake, respectively, during their admission to medical ward. The study result showed that the overall mean energy and protein intake was 794.6 ± 487.8 kcal and 35.2 ± 24.3 g, respectively. The estimated energy (p = 0.001) and protein (p = 0.001) intake of all study sites was significantly lower compared to the adequacy value.

The adequacy intake in this study was only carried out in medical wards, thus reproducible result among other wards in different study sites could not be confirmed. Besides, this study assumed that the portion eaten by subjects during lunch and dinner was the same, and therefore, either one was recorded together with breakfast and either lunch or dinner to represent a subject’s daily intake.

This was the first nationwide study to report the adequacy of energy and protein intake of patients receiving therapeutic diets in the government hospital setting in Malaysia.

The purpose of this paper is to explore the emergence of civil disobedience (CD) movements in Hong Kong in the context of the notion of civil society (CS).

The paper begins by rigorously defining the notion of CD, as well as the concept of CS and tracing its development in Hong Kong over the past several decades. By using a model of CS typology, which combines the variables of state control and a society’s quest for autonomy (SQA), the paper aims to outline the historical development of CD movements in Hong Kong. It also discusses the recent evolution of CS and its relationship with CD movements, particularly focusing on their development since Leung Chun-ying became the Chief Executive in 2012. Finally, by using five cases of CD witnessed in the past several decades, the relationship between the development of CS and the emergence of CD in Hong Kong has been outlined.

Four implications can be concluded: first, CD cannot emerge when the state and society are isolated. Second, the level of SC and the scale of CD are positively related. Third, as an historical trend, the development of SQA is generally in linear progress; SQA starts from a low level (e.g. interest-based and welfare-based aims) and moves upwards to campaign for higher goals of civil and political autonomy. If the lower level of SQA is not satisfied, it can lead to larger scale CD in future. Fourth, the CD movement would be largest in scale when the state-society relationship confrontational and when major cleavages can be found within CS itself.

This paper serves to enrich knowledge in the fields of politics and sociology.

The purpose of this paper is to present a comprehensive assessment of the influential factors that must be considered in an effort to enhance homeownership.

A list of 14 factors identified through the literature were assessed through a questionnaire survey with 502 useful responses. The data collected were analysed using mean item score (MIS), exploratory factor analysis (EFA) and structural equation modelling (SEM).

MIS analysis revealed “prioritizing lending towards first-time buyers”, “reforming planning process to allow building of more homes” and “introducing subsidies for all first-time buyers” as the most influential factors affecting homeownership. Using EFA, 3 key factors were generated from the 14 factors: subsidies and policy reforms; fiscal measures; and monetary measures. The SEM results show that all three factors have a significant positive effect on homeownership at different levels.

This paper empirically examines the enabling factors for homeownership in Hong Kong, revealing a clear effect of various group factors on homeownership. The paper proposes practical and policy recommendations to improve homeownership rate.

This paper aims to design an optimum vertical axis wind turbine (VAWT) and assess its techno-economic performance for wind energy harvesting at high-speed railway in Malaysia.

This project adopted AutoCAD and ANSYS modeling tools to design and optimize the blade of the turbine. The site selected has a railway of 30 km with six stops. The vertical turbines are placed 1 m apart from each other considering the optimum tip speed ratio. The power produced and net present value had been analyzed to evaluate its techno-economic viability.

Computational fluid dynamics (CFD) analysis of National Advisory Committee for Aeronautics (NACA) 0020 blade has been carried out. For a turbine with wind speed of 50 m/s and swept area of 8 m², the power generated is 245 kW. For eight trains that operate for 19 h/day with an interval of 30 min in nonpeak hours and 15 min in peak hours, total energy generated is 66 MWh/day. The average cost saved by the train stations is RM 16.7 mil/year with battery charging capacity of 12 h/day.

Wind energy harvesting is not commonly used in Malaysia due to its low wind speed ranging from 1.5 to 4.5 m/s. Conventional wind turbine requires a minimum cut-in wind speed of 11 m/s to overcome the inertia and starts generating power. Hence, this paper proposes an optimum design of VAWT to harvest an unconventional untapped wind sources from railway. The research finding complements the alternate energy harvesting technologies which can serve as reference for countries which experienced similar geographic constraints.

Drawing on social exchange theory (SET) and proactive motivation model, this study aims to examine the relationship between workplace dignity and employees’ tacit knowledge sharing (TKS) and assess the mediating role of psychological safety and organizational identification in this relationship.

Data are collected in the three waves from 307 first-line supervisors and professionals of high- and medium-high-tech manufacturing organizations of Pakistan. Partial least squares structural equation modelling technique is applied using SmartPLS 4 software to test hypothesized relationships.

Results reveal that workplace dignity is directly and positively related to TKS and psychological safety and organizational identification mediate this relationship.

This study highlights the importance of workplace dignity as a vital determinant of TKS. Findings of this research underscore the need for enactment of humanistic and employee-oriented organizational policies and practices that signal workplace dignity which can result in increased psychological safety and enhanced organizational identification leading towards higher TKS.

This research proffers novel understanding of the nexus between an embryonic socio-emotional element of workplace context, namely, workplace dignity and TKS. This study not only advances knowledge management literature from dignity perspective but also contributes to SET and proactive motivation model.

This study aims to understand how organizations in the service industry can encourage the use of enterprise social networks (ESNs) for knowledge sharing, focusing on the concepts of intra-organizational trust and governance.

The authors gathered data through an online survey of 104 participants from the financial services industry. Data were analyzed using structural equation modelling to test the proposed model and evaluate the constructs’ reliability and validity.

The findings of the survey data indicate that intra-organizational trust and governance are related to the use of ESN for knowledge sharing to enhance service innovation. Further, the findings suggest that, although trust directly affects service innovation, using ESN for knowledge sharing partially mediates the relationship between trust and service innovation. The findings also reveal that governance significantly moderates the relationship between ESN for knowledge sharing and innovation.

This paper provides insights into the relationship between trust, knowledge sharing and innovation. The novelty of this study demonstrates that governance strengthens the relationship between ESN for knowledge sharing and innovation. Further, the study suggests that firms using or intending to use ESNs could keep track of the evolving nature of ESNs, develop an open culture and create a trusted environment in their organizations.

The purpose of this paper is to explore the relationship between restaurant key attributes, customer satisfaction and behavioral intentions. The mediating role of customer satisfaction is assessed between restaurants’ key attributes of service quality and behavioral intentions.

Data were collected from a sample of 296 customers dining in the fine dining restaurants of Pakistan through a self-administered questionnaire. The data were then analyzed through regression analysis and gap analysis. Model fitness was checked in SPSS AMOS through CFA.

The findings suggest that the key restaurant attributes have a significant positive effect on behavioral intentions. Customer satisfaction partially mediates the relationship between key restaurant attributes and behavioral intentions. The findings also suggest that there is a significant gap between the perceptions of customers regarding the importance and performance of key restaurant attributes.

The result indicates that food taste and environmental cleanliness are the cornerstones of fine dining restaurants’ success in Pakistan and are among the strongest predictor of customer satisfaction and behavioral intentions; while improvement efforts should be made in four key areas, i.e., healthy food option, food freshness, food safety and fair price.

No comparative study has been directed in fine dining restaurants of Pakistan with respect to the key restaurants attributes, i.e., food quality attributes, service quality attributes, atmospheric quality attributes, and other attributes which have been analyzed in the current study. This research was conducted to investigate the perceptions of customers toward the fine dining restaurants of Pakistan to measure the key restaurants’ attributes that influence customers’ satisfaction and their post-dining behavioral intentions. This study will facilitate restaurants’ managers to understand the stronger and as well as the weaker aspects of service quality and permit them to investigate the factors which contribute toward customers’ satisfaction and their post-dining behavioral intentions in order to build and maintain long-term relationship between restaurants and customers.